Drug store news announcement
We are so proud and thrilled to have won the DRUG STORE NEWS BUYER's CHOICE AWARD for HEALI PRO Kinesiology Tape during ECRM's Health Care Program held in August 2021.
Our tape was selected from dozens of buyers from big box chains such as Walgreeens, Walmart, CVS, Kroger, Rite Aid and more. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the Drug Store News - branded Buyer's Choice Awards section of the ECRM Connect Platform. To read the full article please click here
Heali Medical won the Drug Store News Buyers’ Choice Award for its Heali PRO Kinesiology Tape during ECRM’s Health Care Program held earlier this month. Mountainside Medical Equipment was a finalist for its Mountain Ice pain relief gel.
The products were selected from dozens of entries submitted by participating suppliers. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the Drug Store News-branded Buyers’ Choice Awards section of the ECRM Connect platform.
“After a year of being locked in their homes, consumers are getting out and getting active, and along with this activity comes aches, pains and sore muscles,” Craig Chmielowicz, senior vice president of health and beauty care for ECRM said. “Our Buyers Choice Award winners each have developed innovative solutions for these increasingly active consumers. Congratulations to both winners.”
Heali Medical was founded by Heather Sloan, a chiropractor, and Enwei Li, a practitioner of traditional Chinese medicine. The two entrepreneurs launched the company to share their passion for health, wellness, fitness, and active living without compromising on style and personal expression.
Heali’s first product, Heali PRO Kinesiology Tape, aims to deliver stability and style by embedding natural healing and pain relief ingredients directly into a designer sports tape. Before Heali PRO, people had to choose between taping for stability and creams for pain relief and healing. The tape was developed to provide both at the same time as it’s infused with menthol and magnesium to promote healing of soft tissue injuries. The menthol provides a cooling sensation that can help relieve pain, and the magnesium promotes muscle relaxation and recovery. The line features nine designer tapes, with more designs slated for production.